# Checkout Conversion Lab - Data and tactics for a higher converting Shopify checkout

Source: https://checkoutconversionlab.com/

Benchmarks, tests, and tactics for improving Shopify checkout conversion.

* [Why does the back button to the cart feel slow?](back-button-cart-bfcache/index.md)

  Often because the page cannot use the back/forward cache. An unload event handler is the most common reason. Remove it and going back can feel instant.
* [Use the right mobile keyboard in checkout forms](shopify-checkout-mobile-keyboard/index.md)

  Email, phone, number, and postal fields should open the matching mobile keyboard. It removes avoidable taps and reduces input mistakes.
* [What belongs in a Shopify cart performance checklist?](shopify-cart-performance-checklist/index.md)

  Check that cart content renders in HTML, quantity and remove controls work without heavy blocking scripts, images are sized, totals update reliably, and the checkout action remains clear and responsive.
* [A cart-page performance checklist before checkout](cart-page-performance-checklist/index.md)

  Keep cart contents, totals, quantity controls, and the checkout action available quickly. Defer recommendation widgets and secondary messages that block rendering or interaction.
* [How a Faster Product Page Improves the Checkout Path](fast-product-page-checkout-path/index.md)

  A faster product page cannot fix every checkout problem, but it reduces delay before shoppers add to cart. Prioritize the main product image, variant controls, price, and add-to-cart button; defer reviews and secondary widgets below the first view.
* [Shopify Checkout Conversion Benchmarks, Without the Hype](shopify-checkout-conversion-benchmarks/index.md)

  Across ecommerce, roughly forty to sixty percent of shoppers who begin checkout complete it, with Shopify stores often landing in the middle of that range depen
* [Does Shop Pay Actually Improve Conversion? What the Evidence Says](shop-pay-conversion-impact/index.md)

  Shop Pay improves checkout conversion by letting returning buyers complete purchases with saved details in seconds, and Shopify's published figures claim meanin
* [Trust Badges in the Shopify Checkout: What Helps and What Is Clutter](trust-badges-shopify-checkout/index.md)

  Trust badges help modestly and mainly at the payment step, where recognizable card and wallet logos reassure first-time buyers. They do not fix real trust probl
* [Every Express Checkout Option on Shopify, Compared](express-checkout-options-shopify/index.md)

  Shopify supports Shop Pay, PayPal, Apple Pay, and Google Pay as express checkout options, plus Amazon Pay and others via integrations. Express options let buyer
* [How shipping options at checkout affect Shopify conversion](shipping-options-checkout-conversion/index.md)

  Checkout conversion falls when shipping cost appears as a surprise: buyers who see shipping for the first time at checkout abandon at high rates. Show shipping