Checkout Conversion Lab
Data and tactics for a higher converting Shopify checkout

A cart-page performance checklist before checkout

Keep cart contents, totals, quantity controls, and the checkout action available quickly. Defer recommendation widgets and secondary messages that block rendering or interaction.

Read the metric gap

TTFB measures how long the browser waits for HTML. LCP, INP, and CLS then show loading, responsiveness, and stability. Use their relationship to narrow the cause before changing code.

Keep essentials in HTML

Product information, navigation, primary media, and purchase controls should arrive in server-rendered Liquid and HTML. Load enhancements after the useful page exists.

Test one change

Use a theme copy, keep the device and template constant, and change one suspected bottleneck. Publish only after the repeated result improves without breaking the customer journey.

Source

Shopify theme performance best practices, accessed September 20, 2026.

Frequently asked questions

Which pages should be tested?
Test home, product, collection, and cart templates separately because each has different resources and bottlenecks.
What data should guide the change?
Use TTFB, LCP, INP, and CLS together. The gap between metrics helps identify whether server rendering or browser work is responsible.
How should a fix be verified?
Change one cause on a theme copy, repeat the same test, then confirm the live template after publishing.